Five conversion checks to run before you buy more traffic

Before increasing spend, confirm that the page receiving the traffic can carry it. These five checks take an afternoon and often pay for themselves immediately.

One: is the primary action visible without scrolling on a phone? Two: does the form ask only for what you truly need? Three: does the page load in under three seconds on mobile data?

Four: is tracking firing accurately, including calls and form submissions? Five: does the follow-up happen within minutes rather than days?

Fix these first. Traffic amplifies whatever is already there, good or bad.