A listings audit checklist for multi-location brands

Start with an inventory: every location, every platform, every profile — including ones nobody remembers creating.

Check name, address, and phone for exact consistency, then hours, categories, services, and photos. Small mismatches compound across aggregators.

Suppress duplicates rather than deleting them where the platform allows it, and consolidate ownership under one account structure.

Then schedule a recurring check. Platforms accept crowd-sourced edits, so accuracy is a maintenance task, not a one-time project.